Pengembangan Ekonomi Desa Melalui Branding dan E-Commerce Untuk UMKM Lokal

Abstract

ABSTRACT

Padukuhan Molodono is one of the villages in Lumbungrejo, where the majority of micro, small, and medium enterprises (UMKM) rely on agriculture and livestock sectors. However, in reality, UMKM sales in the village do not pay attention to branding through packaging design, and marketing is still conducted conventionally. Through the implementation of outreach programs, it is hoped that the economic status of the Padukuhan Molodono community, particularly UMKM actors, can be improved by developing the village's economic potential and maximizing technology in the digital era. The method used in this program involves preliminary assistance through material presentations and identifying the knowledge and understanding of UMKM actors regarding business development in the digital era. A significant impact observed among UMKM owners in Padukuhan Molodono from this service activity is an increased legal awareness regarding the importance of trademark registration, insights into packaging design as part of branding implementation, and expanding markets by utilizing social media as a digital marketing tool. It is expected that after the implementation of this program, it can be carried out sustainably